case study

From Latency to Lightning-fast: A Product Rating Platform Reimagined

The Client

The client, a renowned nonprofit, powers a trusted digital platform offering unbiased ratings and reviews on thousands of products, from appliances to automobiles. With millions of users relying on it for purchasing decisions, the platform thrives on cutting-edge digital infrastructure designed to handle massive traffic surges and deliver seamless content.

Industry

Nonprofit

Tech Stack

WordPress, Laravel, REST APIs, Redis, Varnish Cache, React, Jenkins, Git, AWS

Country

USA

The Challenges

The digital platform was battling a storm of challenges, with performance bottlenecks leading the charge. During peak traffic, load times crawled, leaving 200,000+ monthly users frustrated and causing drop-off rates to spike by around 40%.

For a global audience, consuming content at lightning speed was crucial. Yet, latency issues and sluggish load times across devices and networks often bogged down the experience for users accessing the platform from all over the world.

The pain didn’t stop there. Editors were shackled by a rigid CMS, unable to create dynamic content without heavy technical intervention - a process that slowed productivity by over 30%.

In addition, the lack of real-time caching and purging kept outdated or incorrect content in the cache, leading users to see old versions of pages. Without real-time purging, the cache became a bottleneck rather than a performance booster, serving stale data instead of the latest content.

the challenges

Editors found themselves constantly fighting a battle, manually clearing cache or implementing workarounds, which drained their time. So, smart caching and purging had to be implemented to ensure changes were reflected in real-time, even under heavy loads.

Tackling these pain points demanded nothing short of reimagining the platform. The client turned to Capital Numbers for a game-changing solution. They envisioned a dynamic CMS allowing editors to add captivating content with unparalleled ease and deliver a cutting-edge architecture fine-tuned for lightning-fast, sub-second load times, regardless of where users accessed it.

Solutions We Offered

The work wasn’t just a routine performance tweak. It demanded multi-layered enhancements, from precision caching to intelligent routing, which had to be meticulously engineered to elevate the platform’s speed.

Capital Numbers started by redefining the platform architecture using a headless WordPress CMS with custom Gutenberg blocks. The block-based approach ensured content creation became an easy drag-and-drop experience, allowing editors to craft dynamic layouts without technical limitations.

At the backend, we decoupled the system with Laravel and REST APIs. This helped isolate the backend processes for heightened security while our frontend team worked on responsive interfaces with React and Vue.js.

We introduced a multi-layered caching strategy for latency that worked like a finely tuned engine. Redis caching handled API responses with lightning speed, minimizing database load and ensuring data flowed effortlessly between WordPress and Laravel. Varnish added another layer of brilliance by caching full HTML pages in memory, slashing server response times, and enabling sub-second page loads.

solutions

But the real game-changer was configuring Varnish’s request management capabilities. We did this configuration to introduce a new level of intelligence that could analyze incoming requests and route them to the appropriate Laravel or WordPress services. This dynamic routing ensured that each request was handled by the most efficient resource available, maximizing system performance.

To maintain razor-sharp efficiency, we implemented real-time auto-purging mechanisms. Any new content triggered the instant purging of outdated cached data, ensuring users always accessed the most current information.

By combining auto-purging, layered caching, and intelligent routing, we created a platform that wasn’t just fast but intuitively optimized for editors and users alike.

We implemented Docker containerization to wrap it all together, making deployments smoother. By integrating a CI/CD pipeline powered by Git and Jenkins, we automated testing and rollouts, dramatically slashing release cycles.

Screenshots

Results

The final architecture, powered by auto-scaling, can handle traffic surges - 50,000 or 500,000 users. What was once a strained system is now a lightning fast platform hosted on AWS, ready to take on the endless possibilities of tomorrow - thanks to Capital Numbers’ platform enhancement skills and vision.

Here’s more on what the platform offers:

Result Bullet
Blazing-fast Page Loads

Layered caching ensures sub-second load times, boosting user satisfaction rates to 99.9%.

Result Bullet
Effortless Layout Management

Gutenberg blocks give editors 100% flexibility to create dynamic layouts, saving time.

Result Bullet
Flawless Traffic Handling

Auto-scaling accommodates thousands of concurrent users, even during 200% traffic surges.

Result Bullet
High Concurrency Support

High concurrency support also ensures zero downtime even under extreme loads.

Result Bullet
Intelligent Resource Allocation

Varnish’s intelligent routing optimizes resource allocation, drastically reducing server strain.

the Result
Result Bullet
Instant Content Refresh

Auto-purging ensures global users stay updated with fresh content in real-time.

Result Bullet
Optimized Data Flow

Redis caching accelerates API responses and data flow, keeping interactions lightning-fast.

Result Bullet
Global Reach

Cached content at multiple points of presence (PoPs) ensures fast delivery for users worldwide.

Result Bullet
Fault Tolerance

With cached backups, the platform continues to serve content even during backend failures.

Result Bullet
Customizable Caching Strategies

Tailored caching rules provide flexibility for managing specific content types or pages.

Result Bullet
Reduced Resource Consumption

Efficient caching and routing reduce server usage by 30%, ensuring cost-effectiveness.

Result Bullet
Secure by Design

A decoupled architecture isolates backend systems, reducing security risks by 90%.

Result Bullet
Future-ready Architecture

With these future-ready enhancements, the platform is built to thrive and excel for years ahead.

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    Frequently Asked Questions

    Based on the information provided about Capital Numbers, here arefive frequently asked questions (FAQs) and their answers

    We offer a wide range of services, including:

    • Digital Engineering: Custom software development, enterprise systems, automation tools.
    • Web Development: Dynamic websites, e-commerce platforms, CMS solutions.
    • Mobile App Development: iOS & Android apps, cross-platform solutions, app maintenance.
    • QA (Quality Assurance): Automated and manual testing for error-free software.
    • Cloud Engineering: Cloud migration, cloud infrastructure management.
    • Data Engineering & Analytics: Data integration, data warehousing, data visualization, predictive analytics.
    • AI/ML/GenAI: AI-driven analytics, machine learning solutions, generative AI applications.
    • UI/UX Design: User interface design, prototyping & wireframing.
    • Emerging Tech: AR/VR development, blockchain development.

    We offer two distinct engagement models:

    • Project-Based Development: Tailored solutions for defined goals, ideal for short-term projects.
    • Dedicated Development Teams: Seamless integration, scalable solutions for long-term partnerships.

    We have clients in various countries, including:

    • USA
    • UK
    • Canada
    • Australia
    • Ireland
    • Switzerland
    • Saudi Arabia
    • Indonesia
    • UAE
    • Israel
    • Italy

    We have received numerous awards, including:

    1. Clutch Top 1000 B2B Companies
    2. Financial Times High-Growth Companies
    3. The Economic Times India's Growth Champions
    4. Dun & Bradstreet Leading SMEs of India
    5. Manifest Global Awards
    6. Clutch Global Leaders
    7. Clutch Champion Awards
    8. GoodFirms: Trusted Choice Awards
    9. GoodFirms: Best Company to Work With

    We were founded in 2012.

    We are ISO 9001 and ISO 27001 certified, demonstrating quality and data security standards.

    We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.

    We develop iOS & Android apps, cross-platform solutions, and provide ongoing maintenance.

    We offer data integration, warehousing, visualization, and predictive analytics for data-driven decisions.

    We offer AI-driven analytics, machine learning solutions, and generative AI applications for various needs.

    Innovation, quality, client satisfaction, integrity, and teamwork are core values that guide our operations.

    We aim to become a global leader in digital solutions, continuously innovating and empowering businesses with cutting-edge technology.

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