The Client
This party rental business provides various products to make celebrations and parties unforgettable - from elegant chairs, tables, linens, food services, and generators to décor, sound systems, lighting, and unique party props. The business takes the hassle out of event planning by delivering party rental products tailored to specific themes.
Industry
Lifestyle
Tech Stack
CodeIgniter, PHP, JavaScript, jQuery, MySQL, REST APIs, IMAP
Country
USA
The Challenges
For months, the client managed their party rental business the old-fashioned way - with spreadsheets and paper notes to juggle inventory, leads, invoices, and quotes. But as demand surged, this system buckled under pressure. Inventory mix-ups grew, errors piled up, and administrative chaos took over.
The breaking point came when the client accidentally double-booked popular items, leading to disappointed customers and a significant revenue hit. This costly mistake made it clear - a CRM dashboard was essential to bring order to their growing operations.
They needed a powerful CRM integrated with their preexisting website to capture every lead inquiry. When new prospects submitted inquiries on the website, the CRM recorded them as new leads and updated them in the dashboard, ensuring flawless lead tracking.
Moreover, they wanted CRM to have sophisticated mathematical calculations and well-crafted algorithms that generate quotes and invoices automatically based on customer needs. This would eliminate manual entries in endless spreadsheets.
These algorithms needed to function as follows: When a customer books an item on the website, these algorithms automatically factor in the rental price, discounts, and promotional offers, generating accurate quotes and invoices in seconds. Meanwhile, the CRM system keeps a sharp eye on stock levels, instantly adjusting product availability based on invoice data. As soon as an item is rented for a specified period, the CRM recalculates stock, updating the count and marking items as "unavailable" in real-time. When the stock refills, the system increases counts and marks items as “available,” refreshing automatically.
To build this power-packed CRM dashboard, the client approached Capital Numbers. They requested us to develop this dashboard reflecting up-to-date inventory status so that they could run their business better while the algorithms would do the math.
Solutions We Offered
Capital Numbers undertook the ambitious challenge of designing this tailored CRM that involved working on many custom modules, calculations, and algorithms. Among the multiple modules, the key ones that require mention are as follows:
Engineering the lead inquiry module required building a robust API integration framework to capture leads from various touchpoints on the client’s website and feed them directly into the CRM. Each API had to be precisely configured to categorize and prioritize leads based on pre-set rules, using sorting algorithms that organized inquiries in real time.
Next, we added a brilliant rental pricing module that thinks for itself. Powered by sophisticated algorithms and predefined percentages, it fine-tunes rates and applies the ideal discount before each quote or invoice is even sent. With every new lead request, these algorithms instantly craft a personalized quote, adding a bespoke touch that wows every prospect.
Next, we focused on the stock management module. We designed an automated, real-time inventory tracker with intricate algorithms and calculations that adjusted stock levels based on invoices generated - decreasing when items are rented out and increasing when they are returned. Syncing real-time updates eliminated the risk of double bookings and created a reliable inventory management method.
Additionally, we included a smart 7-day stock refill mechanism that refreshed inventory automatically within a week of cleaned items returning to the warehouse. This kept stock visible and ready on time for the next booking, ensuring smooth and reliable operations.
We further enhanced the CRM with an email automation engine, using cron jobs to send ideally timed follow-up emails based on each lead’s engagement. This saved hours of manual work and helped nurture leads.
Each integration demanded high precision. After finally supercharging the CRM with all the integrations and techs like CodeIgniter, PHP, JavaScript, jQuery, MySQL, REST APIs, and IMAP, we worked on the final step: syncing it with the client’s website. This connection was essential to ensure every quote, booking, and stock update happened effortlessly, delivering a polished user experience.
Technology
Screenshots
Results
Hosted on AWS, the final product is a CRM powerhouse - a one-stop solution for all things party rental. It combines inventory tracking, bookings, emails, lead management, and pricing control into one seamless platform, allowing the client to manage everything from small rentals to large-scale events, free from manual hassles.
Here’s a lowdown on what the CRM offers:
Effortless Inventory Management
Effortless management of every rented product helps streamline inventory tracking.
Instant Reallocation
Automatic updates in the inventory as items return help reallocate stock for rentals.
Minimized Downtime
Instant visibility into rental-ready products means quick turnarounds and minimized downtime.
Seamless Stock Refreshes
Easy tracking of products from rental to return gives an idea of stock refreshes at every stage.
Reduced Risks of Double Bookings
Real-time stock refreshes give an idea of what’s on hand, reducing the risk of double bookings.
Automated Product Lifecycle Tracking
Automatic tracking of every product's journey from checkout to check-in removes guesswork.
Unwavering Pricing Precision
Auto-pricing features in each quote guarantee the fair price of rented products every time.
Instant, Itemized Quotes
Auto-generated, itemized quotes with pinpoint accuracy secure bookings faster.
Smart Discounts
Automatically applied discounts in each quote boost sales without extra manual effort.
Integrated Email Campaigns
Personalized emails updating leads on seasonal deals on rentals drive repeat business.
Real-Time Order Sync
Each rented product’s status, updated live, creates a smooth rental flow from start to end.
Quality Rentals
A clear control over products and inventory keeps quality rentals flowing, even in peak season.
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Frequently Asked Questions
Based on the information provided about Capital Numbers, here arefive frequently asked questions (FAQs) and their answers
We offer a wide range of services, including:
- Digital Engineering: Custom software development, enterprise systems, automation tools.
- Web Development: Dynamic websites, e-commerce platforms, CMS solutions.
- Mobile App Development: iOS & Android apps, cross-platform solutions, app maintenance.
- QA (Quality Assurance): Automated and manual testing for error-free software.
- Cloud Engineering: Cloud migration, cloud infrastructure management.
- Data Engineering & Analytics: Data integration, data warehousing, data visualization, predictive analytics.
- AI/ML/GenAI: AI-driven analytics, machine learning solutions, generative AI applications.
- UI/UX Design: User interface design, prototyping & wireframing.
- Emerging Tech: AR/VR development, blockchain development.
We offer two distinct engagement models:
- Project-Based Development: Tailored solutions for defined goals, ideal for short-term projects.
- Dedicated Development Teams: Seamless integration, scalable solutions for long-term partnerships.
We have clients in various countries, including:
- USA
- UK
- Canada
- Australia
- Ireland
- Switzerland
- Saudi Arabia
- Indonesia
- UAE
- Israel
- Italy
We have received numerous awards, including:
- Clutch Top 1000 B2B Companies
- Financial Times High-Growth Companies
- The Economic Times India's Growth Champions
- Dun & Bradstreet Leading SMEs of India
- Manifest Global Awards
- Clutch Global Leaders
- Clutch Champion Awards
- GoodFirms: Trusted Choice Awards
- GoodFirms: Best Company to Work With
We were founded in 2012.
We are ISO 9001 and ISO 27001 certified, demonstrating quality and data security standards.
We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.
We develop iOS & Android apps, cross-platform solutions, and provide ongoing maintenance.
We offer data integration, warehousing, visualization, and predictive analytics for data-driven decisions.
We offer AI-driven analytics, machine learning solutions, and generative AI applications for various needs.
Innovation, quality, client satisfaction, integrity, and teamwork are core values that guide our operations.
We aim to become a global leader in digital solutions, continuously innovating and empowering businesses with cutting-edge technology.