AI-powered Digital Business Cards to Expand Sales Network

The Client

The client offers a digital business card solution accessible via NFC-enabled mobile phones and tags. Sales teams can use this NFC digital business card solution to find and nurture potential leads and business contacts. The solution has AI-driven capabilities that help sales teams identify the most potential leads for improved networking and connection building.

Industry

Marketing and Advertising

Tech Stack

Laravel, Humantics AI, Vanilla.js, JavaScript, HTML, Tailwind CSS, Chart.js, MySQL, Twilio, AWS

Country

USA

The Challenges

Often, when someone hands out physical business cards at conferences, people get confused about what to do with them. Some put them inside their pockets to refer back to later, while others may even throw them away without taking action.

Realizing these challenges, the client planned to develop an app to help salespeople create and share NFC digital business cards that prospects can save on their phones to refer to later. They wanted the app to have AI capabilities that identify high-quality leads.

To this end, the client approached Capital Numbers to create a digital business card solution from scratch. The client already had a digital business card solution built. However, multiple coding issues led to the solution's malfunctioning. So, they wanted to migrate all existing data to a new application solution and embed AI capabilities in it.

The client was quite specific about how they wanted to build the AI-powered app. For example, they wanted the following in the app:

AI-driven tools to find information about qualified leads
Analytical solutions to track the behaviors of qualified leads
Infrastructure scalability to store increasing lead count
A robust database to retrieve vast lead data
Shortcut buttons to encourage qualified leads to connect
Editable fields to update leads about business card information

We had to ensure every implementation was done precisely as per needs. Plus, we had to move data from the client’s existing setup to the new one without disrupting any information.

Solutions We Offered

We began the work using the following techs:

For the backend of the digital business card solution, we chose Laravel as it provides scalability options to handle increasing data about potential leads. For the frontend, we chose Vanilla.js because it is lightweight.

We also incorporated editable fields to enable business card edits and updates. Plus, we used JavaScript, HTML, and Tailwind CSS to include CTA buttons like ‘Save Contact’ and ‘Message’ to encourage quick actions from high-quality leads.

Next, we prioritized implementing AI capabilities to extract business information about high-potential leads. Our experts used Humantics AI to cater to this need. We chose Humantics AI because it uses Machine Learning algorithms to extract leads with the highest conversion potential. So, this AI in the business card solution would analyze lead behavior as soon as leads tap their phones on NFC tags to extract business card information. The AI would then track downloads and movements of potential leads and predict if they are likely to convert.

Next, we highlighted the NFC taps, business website link clicks, profile views, and contact exchanges using Chart.js. We presented graphical data day-wise, week-wise, and month-wise to show salespeople how frequently prospects viewed their digital business cards.

We then evaluated the existing database size. After evaluation, we devised a migration plan and moved existing data to the new setup without disruption. We chose MySQL to handle the increasing database size and store the ever-increasing lead count.

Additionally, we made a few other integrations in the app, using LinkedIn for professional networking and Twilio for messaging. Once the application was done and ready, we hosted it on AWS.

Services Involved

AI Development Services

UI/UX Desgn Services

Technology

Screenshots

Results

Capital Numbers’ comprehensive solution led to the development of an AI-powered digital business card solution. Here’s how the AI-powered solution can maximize sales networking:

AI-based Lead Generation

AI-powered lead generation capabilities can help sales teams nurture quality leads and filter out the rest.

AI-powered Insights

Modern sales teams can use AI to understand lead interactions and crucial metrics.

Targeted Campaigns

AI-driven lead nurturing capabilities can help sales teams send more targeted campaigns.

Improved Sales and Networking

Sales teams can understand their audiences better through AI and maximize networking efforts.

Real-time Information Updates

Continuous learning through AI can help sales teams update card details, such as business website links and phone numbers, as needed.

Customizations

Editable information and card templates enable sales teams to customize their business cards.

Branding

Customizable cards can enhance the branding and professional image of sales teams.

Viral Potential

Professional business cards can also be more likely to go viral among potential leads, boosting sales teams' visibility.

Instant Business Connections

Shortcut buttons like ‘Save Contact’ and ‘Message’ on business cards can encourage leads to interact immediately with sales teams.

Outreach Efficiency

Upon interactions with potential leads, sales teams can tailor messages, nurture relations, improve outreach efficiency, and close better deals.

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We offer a wide range of services, including:

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We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.

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AI-based Digital Business Cards to Identify Quality Leads and Expand Sales Network