The Client
The client owns a car auction marketplace showcasing fantastic collections of ultra-luxury cars like Porsches, BMWs, Aston Martins, Jaguars, etc. Car enthusiasts can opt to place their bids on or directly buy these cars from this marketplace. The platform is also connected with an esteemed BMW club portal, which helps drive high-value engagement and sales.
Industry
eCommerce
Tech Stack
Next.js, Node.js, PostgreSQL, AWS
The Challenges
The client already made this auction platform live several months back. But, the live platform wasn’t driving high-quality sales. The existing platform had multiple pain points, for example:
- Non-responsive layouts resulted in lost customers.
- Unoptimized images led to increased page load time.
- The lack of SEO-friendly solutions brought down search engine ranks.
- The lack of the SSO feature turned down high-value sales.
The client contacted Capital Numbers for solutions to address these problems. Our challenge was to make the website well-optimized at various levels. It wasn’t about getting traffic only. It was about getting good-quality traffic.
So, firstly, we needed to integrate the Single Sign-on (SSO) feature to connect the platform with the high-profile BMW club portal. We needed to do this to attract high-value engagement. Plus, we needed to make the website extremely fast-loading, mobile-responsive, and SEO-friendly.
We collected these requirements and worked towards doing the necessary. We have already developed auction marketplaces from scratch before. But, our focus in this project was to optimize the site extensively to draw high-value customers. The idea was to raise revenues by engaging premium-quality bidders.
Solutions We Offered
Keeping the project goals in mind, we first examined the existing website architecture. At this point, we found that migrating the existing React.js architecture to Next.js was necessary because the former was holding the platform from its desired performance.
The React.js components restricted the platform from being SEO-friendly, fast loading, and mobile-responsive. Realizing this gap, we migrated the frontend architecture from React.js to Next.js. During this migration work, we skillfully updated the data fetching logic, file structures, and import paths for them to work in Next.js.
We chose Next.js because it provides server-side rendering (SSR), guaranteeing fast page reloads. Next.js also provides static site generation (SSG) support, preparing it for better SEO. It also automatically splits code into smaller bundles to keep websites lightweight.
All these capabilities aren't available in React.js. If we were to get these capabilities in React, we would need to install external libraries and dependencies. Whereas, Next.js already comes with these capabilities in its package. So, migrating to Next.js was an obvious choice.
Once we were done with the migration, we integrated the Single Sign-on (SSO) feature to allow the elite BMW club members to access the portal through a single login. In addition, we made a few enhancements to scale the Node.js backend and PostgreSQL database. We also compressed the large image files and ensured the platform was mobile-responsive.
We then prepared for the deployment part. While deploying the solution on AWS, we configured the server resources for the new data fetching logic, file structures, import paths, and other variables to run correctly. From updating architecture to server configurations, we optimized the system at various levels to ensure reliable operation while keeping costs under control.
Technology
Results
We completed the entire work in 40 business days, giving the auction website a performance boost. Impressed with our capacity planning and system improvements, our client said we earned the stripe to be their long-term partner. Here's what the newly-optimized website offers:
High Bidding Activity
Fast-loading pictures and pages offering vehicle synopsis motivate high-profile visitors to actively participate in car auctions.
High-quality Engagement
The SSO feature helps in attracting good-quality traffic from the BMW club community.
Competitive Auction Prices
Rising engagement from the elite community allows the client to set competitive ‘Place Your Bid’ and ‘Buy Now’ prices.
High-value Sales
Competitive ‘Place Your Bid’ and ‘Buy Now’ prices gear up high-value sales.
Mobile-responsiveness
Skillful optimizations make the website adapt to all mobile screen sizes.
Faster Information Retrieval
The new data fetching logic helps retrieve website information much faster than before.
Scalable Hosting
Well-done server configurations ensure scalable and reliable hosting.
Quicker Page Rendering
The new SSR logic helps render pages and content much quicker.
Good-quality SEO
Updated logic also prepares the site for impressive ranks on Google and other search engines.
Better Revenues
Our work paid off well, as the high-performing website now wins engagement and revenues from premium auctioneers and bidders - something the client greatly thanked Capital Numbers for.
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Frequently Asked Questions
Based on the information provided about Capital Numbers, here arefive frequently asked questions (FAQs) and their answers
We offer a wide range of services, including:
- Digital Engineering: Custom software development, enterprise systems, automation tools.
- Web Development: Dynamic websites, e-commerce platforms, CMS solutions.
- Mobile App Development: iOS & Android apps, cross-platform solutions, app maintenance.
- QA (Quality Assurance): Automated and manual testing for error-free software.
- Cloud Engineering: Cloud migration, cloud infrastructure management.
- Data Engineering & Analytics: Data integration, data warehousing, data visualization, predictive analytics.
- AI/ML/GenAI: AI-driven analytics, machine learning solutions, generative AI applications.
- UI/UX Design: User interface design, prototyping & wireframing.
- Emerging Tech: AR/VR development, blockchain development.
We offer two distinct engagement models:
- Project-Based Development: Tailored solutions for defined goals, ideal for short-term projects.
- Dedicated Development Teams: Seamless integration, scalable solutions for long-term partnerships.
We have clients in various countries, including:
- USA
- UK
- Canada
- Australia
- Ireland
- Switzerland
- Saudi Arabia
- Indonesia
- UAE
- Israel
- Italy
We have received numerous awards, including:
- Clutch Top 1000 B2B Companies
- Financial Times High-Growth Companies
- The Economic Times India's Growth Champions
- Dun & Bradstreet Leading SMEs of India
- Manifest Global Awards
- Clutch Global Leaders
- Clutch Champion Awards
- GoodFirms: Trusted Choice Awards
- GoodFirms: Best Company to Work With
We were founded in 2012.
We are ISO 9001 and ISO 27001 certified, demonstrating quality and data security standards.
We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.
We develop iOS & Android apps, cross-platform solutions, and provide ongoing maintenance.
We offer data integration, warehousing, visualization, and predictive analytics for data-driven decisions.
We offer AI-driven analytics, machine learning solutions, and generative AI applications for various needs.
Innovation, quality, client satisfaction, integrity, and teamwork are core values that guide our operations.
We aim to become a global leader in digital solutions, continuously innovating and empowering businesses with cutting-edge technology.