Helping MarketDial with a Digital Revamp

Technology Stack

WordPress
HTML
CSS

The Client

Headquartered in Salt Lake City, Utah, MarketDial is a technology company that helps businesses across multiple verticals (e.g., retail, healthcare, financial services, restaurants, etc.) conduct rigorous in-store tests to improve decision making and drive sales.

The Challenge

MarketDial had an online platform for analyzing and conducting in-store experimentation already. However, they wanted a more intuitive user experience with robust features and top-notch navigation. They approached Capital Numbers to reimagine the platform and release a revamped version to its clients globally.

We realized that the existing MarketDial platform was dated. It had a poor user interface that led to fractured information architecture and an inability to find data quickly. The platform did not reflect brand consistency at all. So, we had to ensure that we create a portal that would have distinct design themes, smart features, and a clear client focus.

The Solution

Our technology specialists at Capital Numbers created a roadmap to help MarketDial replace its underperforming portal with a brand new digital look.

To add scalability and responsiveness across screen sizes, we worked towards developing a WordPress site for our client.

Besides, WordPress themes and plugins are perfect for adding shopping carts, videos, galleries, contact forms, etc. Therefore, we considered this framework perfect for a digital revamp.

We also wanted to make the interface intriguing, rich with audio and video, and cross-browser compatible. Our HTML team did an excellent job at that.

In essence, we replaced the clutter in the site with:

Clearly defined dropdowns
Aesthetically appealing icons
Well-crafted calls-to-action
A clean and attractive typography

Results

Our steady focus on the client’s pain points and the buyer’s journey helped us:

Incorporate a cohesive design layout.
Craft a story on each web page.
Add new pages of unique content.
Offer multiple opportunities for conversions.

Hamburger Navigation

To eliminate a crowded home screen, we added a Hamburger Menu that can help users quickly look for critical information within a few clicks.

Offline A/B Tests

We added a section on the customized tests that the retailers can take up to figure out what works for their brick-and-mortar stores. These tests can be performed based on:

Promotions
Pricing
Marketing
Operations
Employee training
Store remodels

Even non-technical professionals can conduct these tests, without depending on data scientists or analysts.

Featured Videos

We decided to give MarketDial a personality. Therefore, we added customized videos on the home screen. These videos include insights from MarketDial leaders who throw light on how to perform in-store experiments and check whether they’re conclusive.

News and Updates

A static website without any fresh piece of news may be viewed as a ‘dead entity’ by search engines. Therefore, we incorporated a news section focusing on cutting-edge electrical devices, innovations, and researches that are trending.

Data Upload

Incomprehensive tests lead to wrong decisions. Therefore, we added a separate section on the data upload process (i.e., store type, square footage, customer demographics, etc.), to simplify test creation and analysis for retailers.

Events

To help MarketDial establish brand recognition, build trust, develop an audience connect and strengthen its community, our engineers included an Events section that features multiple seminars, conferences, and summits where MarketDial was a part of.

Testimonials

We, at Capital Numbers, aim to help our clients with future-oriented solutions. With the MarketDial project too, we offered our client custom-fit designs for a digital refresh, at high speed and low cost.
The client was happy, and we earned a testimonial from them that states:

“We worked with Capital Numbers on our website design and development. CN was extremely efficient and provided great designs for us. We worked together for a period of months, and the level of service was always very quick and responsive. We're glad to have found them and worked together with them!”