Each little update on the technology front every second of every day are those flap of butterfly wings that start a tornado somewhere else. It’s very important to keep track of these regular updates because they help us connect the dots that form the ultimate larger picture. We have aggregated a few tech updates that …

If creativity is the soul of an advertisement, then technology is its wings. In the last couple of years, we have learnt our lessons. Technology is rapidly changing the way we consume information, and it’s literally turning the Ad World upside down and up again on a daily basis. As digital marketers, we continuously scamper …

Right around Sept-Oct last year we had started deliberating on whether we should attend the Traffic and Conversion Summit (T&C 2016), we were reading up on it and stumbled upon this flowchart published by the Digital Marketer We took the test and got a “Pretty Darn Good”, thus our decision was made. Just kidding, the …

Aren’t these among some sites/apps that you use every day? Notice any visible patterns? Of course there is.All of them use cards for organizing their content. So what is it about cards that make them so ubiquitous around the web world? Let’s find out. What are cards? Cards are those little rectangular texts inclusive of …

Facebook is free, and it always will be.  That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money while on it. If you ask how, then let’s take you through the curious case of buy …

Stop. Wait a minute. Before you start reading this piece you may want to go refresh your feed again, lest you miss some other update from Facebook. News Flash –  FOMO of Facebook updates are not your own, we are reeling under their onslaught as well. Give us marketers a sniff of possibilities of better …

It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche of ours is exactly what social proof targets and capitalizes on. Social proof is defined as a psychological …

Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. …

Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking. Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users?  Easy: Just give them the sense that Twitter is …

Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired. Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina …