SEO or Search Engine Optimization is the strategy you use to make it easy for search engines crawling the web to find your site and understand the information it contains. When users type a specific question into the search bar, they are looking for answers to a particular problem they face. Or, they could be …

We have often observed that most people often get too wrapped in how their website will look; so much so that they don’t devote enough time to decide what kind of content should go on the website. If you ask us, this is one of the gravest mistakes one can commit while developing a website. …

Some people might not click into this piece because they think that it’s not important to know the supposedly “minute” differences between the above mentioned web development jargon. If you have opened this link and are having similar thoughts, we will stop you right there. Let’s get to the why part straight away. These terms …

Some of us got to the news of Instagram Stories being launched through a meme that accused Instagram of pulling a Melania Trump on Snapchat It was hilarious at first really, all those witty quips from users all around who had no idea why a great app like Instagram had to make such a “me …

There can be a lot of confusion when hiring a remote employee. It’s such an unconventional position, so knowing how to approach hiring someone like that can be difficult. Here are the answers to some of the most frequently asked questions on the subject: 1. How much freedom should a remote employee have? The key …

What are plugins? If you are a WordPress beginner and have been reading about the CMS platform, we are pretty sure that by now you have come across the term ‘plugin’ a gazillion times. Now if you are a tech native, we are pretty sure you already have a vague idea about what it is. …

Deadlines, yes, that dreaded 9-letter word and we are finally dedicating a piece on deadlines. We will discuss in the next 3 and a half minutes how deadlines can be met faster (and efficiently) when you start working with remote teams (read us). Here we go! #1: Longer commutes = stressed out employees = deadlines …

If you are an entrepreneur starting up your own business, chances are that you end up wearing more than one hat every day; mostly because you are working with a small but dedicated team who do not have strict job roles, but have an ingrained drive to work towards realizing organizational goals. As someone heading …

“Content Marketing is the only Marketing left” – Seth Godin What the great Seth Godin actually meant is that you should be creating content that the audience cares about and not just targeted advertisements. To be frank, in today’s day and age almost everyone understands the gravity of the above statement, and anyone who is …

One of the crucial elements for the efficient working of your business is certainly communication. You need to convey instructions and feedback to your team and in turn, you’ll need to receive regular updates on the tasks they are working on and have completed. Communicating with in-house workers is not an issue since they are …