Mad Men and Mad Technology: Ad Tech Delhi 2016

If creativity is the soul of an advertisement, then technology is its wings.

In the last couple of years, we have learnt our lessons. Technology is rapidly changing the way we consume information, and it’s literally turning the Ad World upside down and up again on a daily basis.

As digital marketers, we continuously scamper around to find ground in this very dynamic ecosystem, and conferences like Ad:Tech are the ideal hotspot for new realizations, revelation and future directions.

Inoculating – boosting the digital bug

The digital fever is rampant, yes, but there are still people who are questioning its need and lifespan. Well to say the least, if any of those people attended Ad:Tech 2016, we can be rest assured that they have got the bug too. One of the most prime focus areas of the conference was to promote digital marketing and related technologies among advertisers and it did so beautifully.

Look at the sessions in the conference and you will know how

Big Stage – Giant Players

Like every conference we attend, we had set up a booth at Ad Tech 2016 too. A booth always gives us a tangible platform to share our ideas and engage with the attendees. The response to our booth was overwhelming. We got a chance to speakto several global brands and exchanges our ideas of how we see digital marketing growing in the times to come.

Ad:Tech 2016 was held in New Delhi. Our representatives, Anindya Mukherjee –Director, Operations and Saurabh Dhanuka – Account Manager, Sales and Marketing had flown down to attend it. They were pretty excited about the conferences and we can safely say that they were not disappointed at all. In fact when asked about his experiences in Ad:Tech Saurabh said that it was pretty satisfactory, and went on to add

“I was not expecting such bigger brands to be part of this trade show. We got to interact with some really good brands. It made us understand the need of 360 degree digital marketing for these brands.”

Here are some pictures from their visit

Did you attend Ad Tech 2016 as well? If yes share your experiences with us in the comments below!

We at Capital Numbers are constantly looking for newer and more effective ways in which we can digitally channel your marketing goals, visit us at http://www.capitalnumbers.com/digital_marketing.php to know more.